Everyone needs to feel like a part of this program, so that everyone can experience firsthand how you’re improving your company’s culture. Everyone does at least a few good deeds throughout each year, and it’s important to catch them doing good, then recognize and reward them for it. In fact, it’s the lowest performers who should give you the most improvement with this program, because they’re not used to be recognized in a positive way. If you’ve got people who are so low down on the scale that you can’t find even one Rewards Moment to recognize them, do yourself a huge favor and replace them with new employees… There are other good people out there who need a job, in every city and town across this great country.